Town centre redevelopment, turning vacant buildings and a council car park into waterside residences for locals. By looking at the past of the site, Agency Mars was able to answer the brief, giving the development authenticity and a unique visual identity.
The Charter
A Town Centre rejuvenated through placemaking
The art of living.
This town centre redevelopment project, backed by the local government, aims to turn vacant buildings and council car parks into waterside residences for local residences.
Project Roles
- Place branding
- Brand strategy
- Marketing literature
- Artwork Strategy
- Website design
- Hoarding
Working closely with key stakeholders from the development team, architects and local council, Agency Mars produced a playful brand to launch a new council-owned residential development. The first of its kind in the borough.
By using the shapes from semaphore flags and vibrant colours influenced form the local Sikh community, the new development is linked to the town’s history as a vital communication point for trade along the River Thames and its future as a welcoming place for everyone to live.
A multi-purpose strapline was devised that linked the varied uses of the development; The Art of…
