The Gate Hotel
Premium Aparthotel in the City of London
Launching a new apart-hotel brand to the London market. Distinctive in its identity by embracing the local area’s character while opening up the whole of London to both long-term and short-term visitors.
The gateway to the City of London, and within a short walking distance of London’s most creative and vibrant areas of Brick Lane, Shoreditch, Hoxton and Hackney – all alive with street art, independent restaurants and great bars.
The Project
Working closely with key stakeholders from the development team, architects, and hotel operators, Agency Mars produced a brand system that brought the vibrance of the local area into the hotel.
Project Roles
- Branding
- Website design
- Wayfinding
- Art curation
- Social media
- Marketing collateral
This is your London
Layered images of street art, textiles and local landmarks were used to create a master graphic for the hotel. The graphic forms the backbone of the brand, and is used throughout the hotel’s marketing collateral. Framed images of street art from Brick Lane are also used in the hotel bedrooms to complement the contemporary brand and interior design.
