AI Content Strategy
Developing AI content strategies
AI should enhance your content, not replace your creativity
AI has made it easier than ever to create content. But easier does not always mean better.
We are increasingly surrounded by generic, over-polished, and instantly recognisable AI content. Images without a point of view. Videos created because they can be. Social feeds filled with content that looks impressive but says very little.
We call it AI slop.
At Agency Mars, we believe there is a better way to use AI.
Our approach is not about using AI for the sake of using AI. It is about understanding where it can genuinely add value, then integrating it into an existing creative and content strategy.
The idea comes first. The technology comes second.
Make more from the content you already have
AI can be particularly powerful when it is used to extend and enhance existing content.
Examples
1. Property developers, Architects and Interior Designers
With an existing content library of CGIs, photography, plans and brand assets. Rather than creating everything from scratch, Agency Mars can use AI to develop those assets into new content for websites, social media and digital campaigns.
A static CGI can become a photorealistic image. That image can become a short animation. Different crops and compositions can create additional social assets. Existing photography can be brought to life through animation.
2. Fashion and Product designers
Fashion designers and product designers require a large number of pack shots and stylised imagery. This is a perfect example of an application of AI. Once a designer has detailed imagery of their product or garment, the item can be set in any environment and shot in whatever style desired, all whilst retaining brand integrity.
The result is more useful content from the investment you have already made.
Human thinking, AI-assisted production
We don't believe AI should replace the creative thinking behind your content or, in fact, many of the creative roles typically carried out by a human.
The strategy, ideas, art direction, storytelling and judgement remain human.
AI simply gives us another set of tools to explore, develop and produce those ideas.
That means we can work faster and create more variations, but without losing the things that make content effective: relevance, personality, consistency and a clear reason for existing.
Avoiding the AI look
Good AI content should not necessarily look like AI content.
We focus on controlling the technology rather than allowing it to dictate the aesthetic. Where appropriate, we use AI alongside conventional design, photography, CGI, video and production techniques.
The aim is not to create something that looks technologically impressive.
The aim is to create something that looks right for your brand.
Where AI can add value
We can help identify opportunities to introduce AI into your existing content workflow, including:
Enhancing existing imagery
Improve or transform existing CGIs and photography while retaining the important architectural and design details.
Creating motion from stills
Turn static imagery into short, considered animations for websites, social media and digital campaigns.
Extending your content library
Create additional assets, formats and variations from content you have already invested in.
Supporting social content
Develop a greater range of relevant content without turning your social channels into a stream of generic AI imagery.
Concept development
Explore creative directions, environments and ideas quickly before committing to conventional production.
Content workflows
Identify where AI can save time, reduce production costs and improve the efficiency of your existing creative process.
AI is a tool. Creativity is the strategy.
A considered
use of AI content
Before we use AI, we ask a simple question:
Does it make the content better?
If the answer is no, we don't use it.
Sometimes the best solution will be AI. Sometimes it will be Photoshop, After Effects, photography, CGI, typography or simply a good idea.
The technology is secondary to the outcome.
We develop AI content strategies that combine human creativity with the opportunities offered by AI, helping brands create more relevant, useful and engaging content without adding to the noise.
Branding & Identity
When your brand needs to cut through the noise of competitors, Agency Mars delivers clean and modern brand systems.
AI Content Strategy
Social media, digital assets, and engaging content – by immersing ourselves in your brand, we engage with end-users. By fostering a human-led AI strategy, Agency Mars create on brand assets for your campaigns at scale.
Graphic Design
On-brand marketing collateral from corporate stationery to high-end brochures. Agency Mars creates well-executed designs that engage end-users.
Website Design
Front-end design & build for WordPress and e-commerce. We partner with the best developers.
Placemaking
Brand identities for place – new or established, a sense of place can unite communities, the places we live and work.
Wayfinding Design
Agency Mars provides smart signage solutions that address the root needs of those who inhabit and use the space.