The Old Fashioned Football Shirt Co.
Re-launching the original manufacturer of reproduction football shirts. As well as a new brand identity that embraced the organisation’s 30-years of experience and the passion all football fans have for the game, Agency Mars created a new archive-inspired menswear range to complement the existing range of products.
The Old Fashioned Football Shirt Co.
The original producers of replica football kits, Toffs have been manufacturing football shirts in Gateshead since 1990.
TOFFS rebrand
Over the years, TOFFS' market share has been eroded by cheaper, lower-quality alternatives made abroad. It was time to reassert the brand as the place to go for the widest range of quality, British-made retro football shirts.
By unlocking the passion fans have for their teams and communicating that these are British-made products with unrivalled attention to detail, Agency Mars conveyed TOFFS’ unique place in a crowded marketplace.
Project Roles
Rebrand
Website design
Photography art direction
Social media
Product development
