Repositioning a tired council asset.
Used by many only as a cut-through from parking to the town centre, and occupied predominantly by pound shops and charity shops, it is fair to say this shopping centre has seen better days.
Project Roles
– Place branding
– Brand strategy
– Marketing literature
– Wayfinding
– Website design
Working closely with key stakeholders from the council a new branding strategy was created around the heritage of the town. This was applied in a fun and engaging way to marketing collateral, wayfinding, and a large mural to both entrances of the centre.
This design approach created a much more welcoming environment and led to further conversations around art engagement and community projects. A new tenant strategy now welcomes a much wider tenant base.