The Old Fashioned Football Shirt Co.
The original producers of replica football kits, Toffs have been manufacturing football shirts in Gateshead since 1990.
Project Roles
– Rebrand
– Website design
– Photography art direction
– Social media
– Product development
Over the years, Toffs market share has been eroded by cheaper, poorer quality alternatives made abroad. It was time to reassert the brand as the place to go for the widest range of quality, British-made retro football shirts.
By unlocking the passion fans have for their teams, and communicating that these are British-made products with unrivalled attention to detail, Agency Mars was able to convey Toffs’ unique place in a crowded marketplace.