Using AI where every detail matters

Agency Mars created these images for a retro football kit reseller, but creating convincing AI content for this audience comes with a particular challenge.

The audience knows their stuff.

So the details have to be right.

The sizing. The proportions. The logo position. The patterns. The colours. The badges. The sponsor details.

Get one thing wrong, and someone will spot it immediately.

AI can generate the image.

Making it authentic is the technical challenge.

Making the image stand out is where experience and creativity come into play.

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